What is SEO and Why You Can't Ignore It?
So
if you haven’t been shipwrecked and living on a remote island for more than a
decade, chances are you’ve heard the term “SEO” or
“Search Engine Optimization”. Within our
tech driven society, businesses are clamoring to develop a strong online
presence in order to achieve success for their businesses online. And to do that, they need to have a great SEO
strategy. In this article, we will walk
you through the fundamentals of SEO, and highlight its importance for your
business.
What is SEO?
SEO is a set of rules and strategies that is used to improve the rankings of a website on the search engine results pages or SERP. As someone who browses the Internet regularly, you should already know that when you search for something using Google or any other search engine, you typically click on the links that appear on the first page of the results. So naturally, every website or blog owner would want to get their websites ranked on the top of the search results.
Google and other search engines use multiple signals to rank websites on
the top of the search results. There are dozens of factors that go into earning
top rankings on the search engines; from the quality of code to the
user-friendliness of navigation, and from quality and relevance of the content
to mobile-friendliness of the site. A top SEO services company will perform
a detailed audit of your website and optimize it to make sure it follows
industry best practices.
Why SEO is
Important?
- Online Visibility – Most of us turn to the Internet as our first source when researching anything from hiring home improvement contractors, to choosing restaurants and buying smartphones. If your business and your products/services are visible online, your chances for getting a sale or contract greatly increases! SEO experts assist with improving the visibility of your website so that you are discover able to potential clients.
- Business Promotion – In order to stay ahead of your competitors, you really need to constantly promote your business. Traditional channels of marketing are generally expensive, however SEO offers a cost effective alternative for promoting your business. Incorporating a robust SEO strategy can help you reach out to your target audience faster and increase your brand recognition.
- Improved Traffic & Conversion– A well-planned and executed SEO strategy can also help to drive quality traffic to your website with increased opportunities for conversion. The idea is to attract users to your website who are looking for the exact products and services you offer and convert your engagements to sales.
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